Improving the world

Design structures thinking about product creation. By identifying the core values of a potential product and translating those values into shape, form, and material, design helps define questions about the product's uses and provides answers. 

In an era of increasing globalization, technology needs design more than ever before. We are witnessing the coming together of disparite physical and digital worlds, leading to unusual challenges. Teams can meet these challenges by implementing design in the preliminary stages of a project and by nourishing design, creativity, and out-of-the-box thinking through multidisciplinary think tanks. Such teams can include designers, engineers, and medical practitioners from the academic as well as the business fields. Conceptual understanding of design serves as a catalyst for stimulating ideas, a catalyst that works in every direction. The possibilities are endless.

At Shenkar College of Design, we urge our students to cross boundaries in their thingking. They study nature to enhance their design perspectives. They expand the possibilities of collaboration by engaging in interdisciplinary projects where each sub-speciality informs the result. They create novel projects by transforming ideas from the past. 

When we imagine a design, we pair thought with space. This pairing allows us to devise future possibilities and to create significant change. When design aesthetics meet brand values the resulting products are better because the designs reflect the products' inherent identities. The benefits improve the whole world.